Every purchase, big or small, has a footprint. With each purchase, you have a choice. You choose the size of the mark to leave on the planet, and we want to help you choose wisely.  Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. One in every five garmentsreaches a landfill without being worn even once. By choosing our products, you choose apparel that's created only as the order is placed, creating less fabric waste than conventional manufacturing.

We use packaging made of post-consumer recycled plastics for all apparel orders shipped from our in-house facilities. Now we’re increasing the recycled content and gradually switching to 90%–100% post-consumer recycled (PCR) plastic packaging for apparel products shipped from our in-house facilities all over North America.

As an alternative to virgin plastic bags (or, plastic bags created without any recycled materials), PCR packaging protects products just as well and looks almost identical. Plus, choosing PCR packaging is the right thing to do. When you produce items using recycled materials it saves virgin resources and requires less energy, minimizing the environmental impact plastic has on our planet.

Around 81% of our orders are delivered in the same region they’re fulfilled. Having fulfillment centers close to our customers is good both for the business and the planet. Strategically located fulfillment centers allow for faster shipping times and lower shipping costs, and it also helps with reducing the CO₂ emissions produced when transporting orders.

The better the quality, the longer the product lasts. Before we add new products, we have a 3rd party do durability, wash, and wear tests to make sure they’ll stand the test of time. Producing long-lasting products means reducing new purchases.   We work with suppliers that produce high-quality products that last many washes, keeping print colors vibrant and the fabric soft.